k477 Privacy Policy — How We Handle Your Data

1. Introduction

This Privacy Policy ("Policy") describes how k477, operating at k477.app (the "Platform"), collects, uses, stores, and discloses personal information provided by users ("you" or "Player") when accessing and using the Platform. This Policy forms part of the k477 Terms and Conditions and should be read alongside them. By registering an account or using the Platform, you acknowledge that you have read and understood this Policy.

k477 is committed to handling personal data with care, transparency, and in a manner consistent with applicable data protection standards. We do not sell personal data to third parties. We collect only what is necessary to operate the Platform securely, meet regulatory compliance obligations, and provide a personalised experience for Bangladesh players.

2. Information We Collect

k477 collects personal information in several ways: directly from you when you register or use the Platform, automatically as you interact with the Platform, and from third-party payment processors used to verify and process your transactions. The table below summarises the main categories of data we collect.

We do not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, or biometric data unless explicitly required for regulatory compliance and with your prior consent.

3. How We Use Your Information

k477 processes your personal data only for the purposes for which it was collected and for compatible purposes where the law permits. Below are the primary purposes for which k477 uses your data.

• To create and manage your k477 account, including verifying your identity and age in compliance with our 21+ policy.
• To process your deposits and withdrawals via bKash, Nagad, Rocket, Upay, and Bangladesh bank transfer channels, and to maintain accurate transaction records.
• To deliver, maintain, and improve the k477 Platform, including optimising loading performance for Bangladesh 4G and 3G mobile connections.
• To detect and prevent fraud, money laundering, unauthorised access, and other prohibited activities in accordance with applicable anti-financial crime regulations.
• To send you transactional communications (account confirmations, deposit receipts, withdrawal updates) and, where you have opted in, promotional offers including bonus notifications and cricket betting promotions.
• To comply with legal and regulatory obligations, including record-keeping requirements, identity verification mandates, and any lawful request from a competent authority.

4. Legal Basis for Processing

k477 relies on the following legal bases to process your personal data. Where more than one basis applies to a particular processing activity, both are noted.

5. Sharing Your Information

k477 does not sell your personal data. We may share your data with the following categories of third parties only where necessary and subject to appropriate confidentiality obligations.

• Payment processors and mobile wallet operators (bKash, Nagad, Rocket, Upay, and partnered Bangladesh banks) solely for the purpose of processing your financial transactions.
• Game content providers (such as Pragmatic Play, Evolution Gaming, Ezugi, Spribe, NetEnt, Microgaming) who require session data to deliver their game content within the k477 Platform.
• Identity verification and KYC service providers engaged to assist with age verification and anti-fraud compliance, who are contractually bound to process data only as instructed by k477.
• Competent legal, regulatory, or law enforcement authorities where k477 is required by applicable law to disclose information, or where disclosure is necessary to protect k477's legal rights or prevent imminent harm.

6. Cookies & Tracking Technologies

k477 uses cookies and similar tracking technologies to operate and improve the Platform. When you access k477.app on your mobile browser, small data files called cookies are stored on your device. These serve several purposes.

• Essential cookies: necessary for the Platform to function — these enable your login session to persist, your account balance to display correctly, and your preferences to be remembered during a session. These cannot be disabled.
• Functional cookies: used to remember your language preference (English or Bengali), screen layout preferences, and similar session customisation settings.
• Analytics cookies: used to understand how players interact with the Platform — for example, which game categories are most popular, where players drop off during registration, and how deposit flows perform on different Bangladesh mobile networks.
• Security cookies: used to detect suspicious activity, bot traffic, and potential fraud attempts during active sessions.

You may manage cookie preferences through your mobile browser settings. Note that disabling essential cookies will prevent you from logging in to k477 or using core Platform features. Disabling analytics or functional cookies will not prevent you from using the Platform but may reduce the quality of your experience.

7. Data Security

k477 implements industry-standard technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, or disclosure. All data transmitted between your device and k477.app is encrypted using 256-bit SSL (Secure Socket Layer) technology. Player account passwords are stored using one-way hashing algorithms — k477 staff cannot read your password.

Despite these measures, no internet-based platform can guarantee absolute security. k477 will notify affected players promptly in the event of a data breach that is likely to result in a high risk to their rights and freedoms, in accordance with applicable notification obligations.

8. Data Retention

k477 retains your personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, regulatory, accounting, or reporting obligations. As a general guide: account data and transaction records are retained for a minimum of 5 years from the date of your last transaction or account closure (whichever is later), in line with standard anti-money laundering record-keeping requirements applicable in Bangladesh.

After the applicable retention period has elapsed and there is no further legal basis to retain your data, k477 will securely delete or anonymise your personal information. Anonymised data (where you can no longer be identified from it) may be retained indefinitely for statistical and analytical purposes.

9. Your Rights

Depending on your jurisdiction and applicable data protection law, you may have some or all of the following rights in relation to your personal data held by k477. To exercise any of these rights, contact k477 support at [email protected] with your full name, registered email address, and a description of your request.

• Right of access: the right to request a copy of the personal data k477 holds about you and information about how it is being used.
• Right to rectification: the right to request correction of inaccurate or incomplete personal data k477 holds about you.
• Right to erasure: the right to request deletion of your personal data where there is no longer a legitimate reason for k477 to continue processing it, subject to legal retention obligations.
• Right to restrict processing: the right to ask k477 to restrict the processing of your personal data in certain circumstances, for example while a rectification request is being resolved.
• Right to data portability: the right to receive a copy of the personal data you provided to k477 in a structured, commonly used, machine-readable format.
• Right to object: the right to object to processing based on legitimate interests, including for direct marketing purposes. Where you object to marketing, k477 will cease that processing immediately.

k477 will respond to all data rights requests within 30 days of receipt. In complex cases, the response period may be extended by a further 30 days, in which case k477 will inform you of the extension and the reason for it within the initial 30-day period.

10. Children's Privacy

The k477 Platform is strictly for players aged 21 and above. k477 does not knowingly collect personal data from any person under the age of 21. If k477 becomes aware that personal data has been collected from a person under 21, that data will be deleted immediately and the associated account will be permanently closed. If you are a parent or guardian and you believe your child has registered on k477, please contact [email protected] immediately so that we can investigate and take appropriate action.

11. Third-Party Links

The k477 Platform does not contain links to external third-party websites. In the event that any such links appear within game content delivered by third-party game providers, k477 is not responsible for the privacy practices or content of those third-party sites. We encourage you to review the privacy policies of any third-party services you choose to access.

12. Changes to This Privacy Policy

k477 reserves the right to update this Privacy Policy at any time. When we make material changes — for example, changes to how we use your data or changes to third-party sharing arrangements — we will notify registered players via their registered contact details or by posting a prominent notice on the Platform at least 7 days before the change takes effect.

The date at the top of this Policy marked "Last updated" reflects the most recent revision. Continued use of the Platform after the effective date of any revision constitutes your acceptance of the updated Policy.

13. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or to the way k477 handles your personal data, please contact our data support team using the email address below. We aim to respond to all privacy-related enquiries within 5 business days.